Create customer-action goals for measurement
You should use social media to encourage potential customers to take actions that will eventually convert them into customers. These conversion actions might be as simple as registering for your newsletter, watching a video referral about a product or service, downloading a brochure, buy instagram followers or (obviously best of all) actually making a purchase. These actions are the returns on your investment because they engage potential customers and motivate them to become buyers.
First, Master A Few Social Channels.
Research conducted by InSites Consulting shows the average person actively interacts with no more than five brands on social media. By becoming a “human extension” of your company, you can increase the reach of your company’s content through your social brand even if someone is not following your company. Do not try to boil the social media ocean. And, do not focus on only one social media channel. It’s a big place. First master LinkedIn, Twitter, and buy real followers on instagram and then move on to other channels. Twitter and LinkedIn are two relatively open platforms that will let you listen, engage and reach others who are not following you. Hootsuite is a client application that will help you manage your listening and messaging.
Use analytics to track conversion actions
You might use Twitter to drive people to your website, where they can be further engaged in your marketing messages. An analytics tool such as Google Analytics will allow you to precisely buy instagram followers and likes track how many potential customers have visited your website following the Twitter link, how long they remain on your website, and what conversion actions they take while at your website. Having analytical tools is essential when measuring your social media ROI. Data should be tracked, reported on, and used to develop an evolving strategic approach.